Why Strangers Support Your Business More Than Friends & Family (And How to Handle It)

Keke Zephir
Sep 27, 2024
2 min read

So, you finally launched your business. You’re excited, motivated, and ready to make those sales. And then… crickets. Meanwhile, a total stranger just paid full price without blinking, but your bestie hit you with the “Yo, can I get a discount?” or worse, completely ignored your business altogether. Sound familiar? Let’s talk about it.

Why Don’t Friends & Family Support Your Business?

They See You the Same Way: To them, you’re still the same person they grew up with. They don’t see you as a “business owner”, just as the same friend or cousin who used to share snacks with them.
They Expect the ‘Hookup’: Some people assume that because they know you, they should get your product or service for free (or at a steep discount).
They Don’t Take It Seriously: Unless you have a storefront or a big following, they may not see your business as ‘legit’ yet.
They’re Just Not Your Audience: The truth is, your friends and family might not be your target customers, and that’s okay.

Why Strangers Support You More

They See the Value, Not the Relationship: Strangers don’t have a history with you; they just see a product or service they like and buy it. Simple.
They Respect the Hustle: Other entrepreneurs or people who appreciate small businesses will naturally support without question.
They’re Looking for What You Offer: When you market to the right audience, you attract people who actually need what you’re selling.

How to Handle It Without Losing Your Mind

Set Boundaries: You’re running a business, not a charity. It’s okay to say, “I can’t do discounts right now, but I’d love your support!”
Find Your Real Customers: Market to people who actually want and need your product or service. Don’t waste energy convincing people who aren’t interested.
Keep It Moving: Don’t Take It Personally. Support won’t always come from the people you expect, and that’s fine. Focus on the ones who show up for you.
Offer a Friends & Family Policy: If you want to give them a discount, set clear rules (e.g., first purchase only, or a small percentage off).

Final Thoughts

At the end of the day, your biggest supporters might not be the people closest to you, and that’s okay! Keep building, keep growing, and watch how the right people, strangers or not, will support your success.

Ever had a wild discount request? You’re not alone! Send this to a friend who gets it.